Looking Backward Into the Present

Using the Popular Culture of the Past to Help Answer Perplexing Questions in the Present

How Did the 3 Musketeers Bar Get its Name?

How Did the 3 Musketeers Bar Get its Name?  First of all, let me be clear that I’m not being compensated for this article in any way by the M&M/Mars candy company, which produces the popular candy bar.  I was simply unwrapping a 3 Musketeers mini and thinking to myself, what has the classic 1846 novel by French author Alexandre Dumas have in common with the confectionary?

 

According to the company Web site, www.3musketeers.com, 3 Musketeers, introduced in 1932, took its name “from the original which was three pieces and three flavors: vanilla, chocolate, and strawberry.”   

 

However, the 3 Musketeers entry on Wikipedia stated that in 1945 the candy was changed to a single chocolate flavored bar and was “marketed as the candy bar that was so big it could be shared with two friends.”  So that as they say is history. 

 

But wait! In the Dumas story there were actually four Musketeers, not three.  So which characters are pictured on the popular version of the wrapper seen in 1970s and 1980s versions of the 3 Musketeers commercials? To that answer we turn to Candyfavorites.com, which claimed that the original candy bar was named after the four musketeers, but a marketing decision within the company decided to reflect only three musketeers: Porthos, Arthor, and D’Artagnan. 

 

But that’s not the end of useless amazing 3 Musketeers insight.  There is an urban legend that 3 Musketeers and Milky Way candy bars were inadvertently given the wrong names when  their packaging was switched during the manufacturing process.  This is easy to accept at first glance, because the candy bars are similar in their construction.  According to the popular myth-busting Web site, Snopes.com, this rumor is false for many reasons chief of which being that the two candies were not released on the same day.  The Milky Way candy bar was introduced in 1923, long before 3 Musketeers.  Also, the fact that 3 Musketeers was not introduced as a single bar, makes this urban legend highly unlikely. 

 

Now you know. 

 

When Was Killing a Journalist Not Considered Murder? Click on Image for More Information About My Book About the Connection Between Dueling and the Origin of American Journalism

When Was Killing a Journalist Not Considered Murder? Click on Image for More Information About My Book About the Connection Between Dueling and the Origin of American Journalism

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1 Comment»

  Kristen wrote @

I’d be more interested in reading a candy blog entry about Reeses. Where’s that history? Give the people what they want!


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